Paradise Skis
Paradise Skis was started by two passionate freeriders out of a very tiny house in Calgary, AB, the international gateway to the world-famous Rocky Mountains. For years, as roommates, two mechanical engineers named Cam & Adam bandied about the dream of creating skis and snowboards out of the garage. They had spent nearly every waking moment in University developing the skills and knowledge to create incredible skis - mocking up the 1st designs on a student license for 3D software. The boys spent the rest of their free time skiing and snowboarding resorts while developing themselves in the backcountry. They learned what separates a good ski from a bad ski by cycling through endless used models on a shoestring budget - in all manner of mountain conditions that only the Rockies can provide. By the time they graduated and were well into engineering careers, Cam & Adam were very aware of how Canada is home to the biggest mountains and the best ski culture in the entire world - but how the country lacked a brand that captured its unique alpine spirit.
Thankfully for the customers - they ditched the jobs and the rinky-dink garage, dusted off the 3D modelling software and found a proper factory to set up shop - Paradise Skis was born.
https://paradiseskis.com/
I had the pleasure of working with the Paradise Skis team at Lake Louise Ski Resort in Alberta. We spent the day with their crew, ripping around on the 2021 gear and having a blast. Here’s a collection of marketing shots we got from the day.
